Tag Archives: Hootsuite

Investigating the Facebook Generation: A Case Study on the Nashville Library’s YA Social Media Tactics—Part V

The Basics

The YA Department of the Nashville Main Library is an undeniably important part of the teen community in Nashville; what it lacks in social media strategy it makes up for in face-to-face interaction.

However, I truly believe that committing to more social media interaction would highly benefit the patrons of the YA Department; most of them highly support more advanced usage, at least concerning Facebook. However, Twitter is growing, though, for this age group.

Thoughts & Solutions

1. Use the platform; tweak the platform.

According to the interview with Lisa, the library has a social media platform, but again, it doesn’t have much to do with the YA Department. Also, it’s not so much that its in use, but rather, administration has a a document to “prove” that they have “plans” to make the library’s online presence stronger. Commit already! The platform should also be tweaked to allow the YA Department a little more freedom; for example, its own Twitter may be helpful, rather than just a broadcasting of pre-approved tweets from @NowatNPL .

2. Time Management

One of the biggest limitations to improving social media in the YA Department is, of course, time. However, just because there is no “time” doesn’t mean that accounts should be set up and then left alone out in cyber space. Updates don’t have to be every five minutes, but major events, contests, and reminders should be posted. Working out a schedule between YA librarians could be helpful; Hootsuite would also be a great tool for timing and collaboration.

3. Open Communication: Remember the Audience

As mentioned in the platform discussion, the YA Department should be given a little more freedom in managing its own social media. A PR department for 21 library branches as a whole doesn’t seem sufficient to get out the word about the great things going on with the teens. There should be open communication between the different departments within each branch about social media efforts, as the audience for each department is extremely different. The demographics for each branch are vastly different as well; remember the audience. Research and adjust!

4. Publicize.

Outdated social media cards aren’t enough to encourage interaction online; social media usage should be openly publicized, especially in the YA department.

Even simple posters could encourage interaction!

For example, I saw this poster on my walk to Starbucks a few days ago. Kudos, UPS, for jumping on the bandwagon! Advertise for prospective interaction.





5.Take advantage of patron knowledge.

The teen patrons of the YA Department know tons about social media; they were brought up in an online culture, and this culture keeps growing! If librarians tried to get them interested, I’m sure they would be happy to help out, even if it is just something to put on their resumes for college. Either way, use the manpower resources that are available!

6. If all else fails, hire an intern.

The library offers high school and college internship programs already but not with the YA Department. There may be some liability issues, yes, but in order for the YA Department to increase its reach and effect, time must be allocated to social media tactics and development.

Final Musing

All libraries across the U.S. with YA Departments could definitely benefit from getting on board with this whole social media craze; believe it or not, this is not a fad, and social media is not going anywhere anytime soon.

More and more people rely on suggestions and interactions online that ultimately affect their physical choices.

Even if YA Departments are just about creating a sense of community and fun, rather than attempting to bolster literacy, social media would help bolster that community outside of the library.


Hootsuite: Exemplary PR

As you may have read previously, I did a little post on Hootsuite a few weeks ago; just for my analysis, I was promised a #hootkit from the company!

I received a piece of mail yesterday from Canada, which was incredibly exciting in itself; the envelope was stamped with the Hootsuite owl emblems, creating a whimsy of delight for me.

Inside I found stickers, a temporary tattoo, a button, and a thank-you note.

I am extremely impressed with Hootsuite’s positive response!

Even though one may question the purpose of these simple little items, it gives the company major brownie points, or Klout, per say.

The company monitors through @Hootwatch on Twitter; if Hootsuite is using its own program in order to monitor feedback on the company, then I’d have to make the assumption that success is eminent for the dashboard!

Hootsuite is definitely on the right track in the Public Relations department; through monitoring feedback, they perpetuate relationships with their costumers.

Kudos, Hootsuite!

Hootsuite: A Blooming Social Media Dashboard [And Beyond!]

With new social media developing everyday, a PR professional may feel overwhelmed in keeping up with not only their personal profiles, but more importantly, the profiles of their organization(s). So, what do you do? Read about the growing tool, Hootsuite, or view this convenient Prezi!

Hootsuite is an online social media dashboard that allows for monitoring multiple social media sites with team collaboration capabilities; it’s the perfect tool for a PR team (or individual.)

Launched in December 2008 by Invoke Media, it is easy to see why Hootsuite has grown to over 2 million users in less than 3 years.

The free monitoring option allows the user to track up to 5 social media profiles, while the Pro option allows for much more, including the Team Collaboration capabilities, allowing “Assignment” delegation.

Hootsuite also allows the user to create custom analytics, including automated reports.

The user can monitor mentions and integrate what the wish through RSS feeds.

Hootsuite highlights its customization; its owl.ly links allow for monitoring clicks.

Scheduled message capabilities and mobile applications allow a PR professional to be constantly active and connected.

Hootsuite is in constant competition with other social media dashboards, such as Tweetdeck and Seesmic, and it updates and highlights specific capabilities in order to prove its relative advantage. Using Hootsuite for PR teams definitely promotes its relative advantage.

With a blossoming need for social media management, Hootsuite is incredibly compatible with business, PR, and social needs. It creates an efficient way to manage existing technology.

The complexity of Hootsuite does not hinder its use; since it is simply consolidation of existing social media, the “tabbed” set up is easy to use and modify. Hootsuite, Inc., branched off of Invoke Media in 2010, offers an online course called Hootsuite University that teaches all the intricacies of the program for a small fee.

Since the basic dashboard is free, anyone can try Hootsuite as long as they have an email address.

Hootsuite is a social media tool, a dashboard, so users don’t connect with each other ON the site itself, but rather, they use the site to more effectively communicate and connect through existing social media. Hootsuite encourages its users to mentionthem on their sites in order to help with promotion and observability.

Big names such as The Onion, The Los Angeles Times, FOX, BET, MARTHA STEWART, The White House, and many others have already adopted Hootsuite as their dashboard!

This tool is incredibly useful to PR professionals, students, and really anyone that is trying to improve their online presence!