In my Introduction to Public Relations class, we had the opportunity to perform a creative project for a little extra credit. I’m always looking for ways to combine my two fields of study. So what did I do? I used a complex poetic structure called a sestina to tell a public relations story!
Corporate Department Spends Work Day Giving Back: A Sestina
Written by Hannah Baggott
would be glorious, but she never
thought twice about the
coverage, the money. She tried to remember: “Do
the right reason. Do it.
for the common good, the human condition, not the publicity.”
On her desk sat the forms for
the company volunteer day. She had never
thought to do
this on her own, but she saw their competitors quickly jumping on the bandwagon; the
date was set and the
t-shirts made up. It
had been researched and planned. Now it was time to do.
She notified the press, as her boss instructed. Publicity,
was, of course, necessary, and she never
expected this to be…enjoyable. Finally, it was time for
them to leave their screens behind for
something different, something good. The
cameras flashed; they never
to be enjoyable; it was just for publicity.
Without realizing the effect of what they were about to do,
they walked through unfamiliar doors to see a few dozen pairs of hopeful eyes. What could they do?
No one can deny a lonely puppy. The suited men and women smiled for
miles, and they forgot all about the publicity.
Shedding their jackets, forty hands fluffed the
warm fur of those grateful little things, and it
never occurred to the human eyes to glance at the clock…never.
Publicity is never
as important as the good one can do
for the community. Embrace it.