Tag Archives: publicity

Mixing Discourses: A PR Sestina

In my Introduction to Public Relations class, we had the opportunity to perform a creative project for a little extra credit. I’m always looking for ways to combine my two fields of study. So what did I do? I used a complex poetic structure called a sestina to tell a public relations story!

 

 

Corporate Department Spends Work Day Giving Back: A Sestina

Written by Hannah Baggott

 

 

The publicity

would be glorious, but she never

thought twice about the

coverage, the money. She tried to remember: “Do

it for

the right reason. Do it.

 

 

Do it

for the common good, the human condition, not the publicity.”

On her desk sat the forms for

the company volunteer day. She had never

thought to do

this on her own, but she saw their competitors quickly jumping on the bandwagon; the

 

 

date was set and the

t-shirts made up. It

had been researched and planned. Now it was time to do.

She notified the press, as her boss instructed. Publicity,

was, of course, necessary, and she never

expected this to be…enjoyable. Finally, it was time for

 

 

them to leave their screens behind for

something different, something good. The

cameras flashed; they never

expected it

to be enjoyable; it was just for publicity.

Without realizing the effect of what they were about to do,

 

 

they walked through unfamiliar doors to see a few dozen pairs of hopeful eyes. What could they do?

No one can deny a lonely puppy. The suited men and women smiled for

miles, and they forgot all about the publicity.

Shedding their jackets, forty hands fluffed the

warm fur of those grateful little things, and it

never occurred to the human eyes to glance at the clock…never.

 

 

Never

do

it

for

the

publicity.

 

 

Publicity is never

as important as the good one can do

for the community. Embrace it.

Advertisements